TikTok star Holly H is reportedly a target for the upcoming new series of Strictly Come Dancing.

The 23-year-old has 16 million followers on the social media app and ranks as the most popular TikTok star in the UK.

According to The Sun, Strictly producers are determined to sign up Holly - full name Holly Hubert - following the recent success of YouTube stars Joe Sugg and Saffron Barker at bringing in a younger audience.

"Holly is the number one target this year," a source told the newspaper. "The producers are obsessed with drawing in younger viewers."

Whether this year's series will go ahead as planned remains up in the air due to the coronavirus pandemic, with producers attempting to adapt the format to operate within safe social distancing guidelines.