Producers of Strictly Come Dancing and I'm A Celebrity... Get Me Out Of Here! are reportedly engaged in a battle to sign up Tom Daley this year.
The Olympics-winning Team GB diver will turn 28 next month and has made no secret of his desire to take on more TV projects as his competitive sporting career comes to a close.
According to the Daily Mail, two of the UK's biggest TV shows are hoping to convince him to join their lineup later this year.
"There is a race to secure Tom – both broadcasters know he will be loved by viewers," a source told the newspaper.
"Strictly bosses feel sure that he will stay in the competition until very near to the end, if not the final – while ITV feels he would be perfect fit to join other celebrities in the jungle.
"Tom has a broad fanbase but is very popular with the 16 to 24 age bracket, which both the BBC and ITV are keen to keep watching their shows."
Daley's diving partner Matty Lee appeared on I'm A Celebrity last year, while his Team GB teammate Adam Peaty competed on Strictly.
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