Gemma Collins has signed a deal with fashion company In The Style to create her own collection.

The 39-year-old Diva star has previously put her name and face to a sellout collection of meme-themed tops and totes for the firm and according to The Sun, she has now inked a £500,000 deal to produce her first full collection.

"Gemma's made a mint for In The Style – her meme range was a sell out and stars like Little Mix's Jade Thirlwall have been seen in her designs," a source told The Sun.

"They were desperate to get Gemma on board for a whole collection and she signed on the dotted line without hesitation.

"Gemma is so into her fashion and she loves the team at ITS so it was a no-brainer.

"Gemma flew out to Greece at the start of this week to model her debut line. And fans will get to watch it all as she's filming for the next series of her show Diva while she's out there.

"It's been a real rollercoaster year for Gemma but she's going to come out on top like always."

Collins is said to be so busy at the moment that she has rejected an offer to appear on Celebrity SAS: Who Dares Wins.