Richard Madeley has reportedly signed up for the new series of I'm A Celebrity... Get Me Out Of Here!
The Good Morning Britain presenter, 65, has been linked with the show for years but according to The Sun, this year he has finally agreed to appear in a deal worth around £200,000.
"Richard's been asked year after year but the timing has never been right. But now, finally, he's said 'Yes'," a source told the newspaper.
"He's a favourite with ITV execs. He's brilliant off and on screen so it seemed as good a time as any to throw caution to the wind and eat animal bits.
"He's a fantastic coup and a nailed-on fan favourite. Once you wind him up, off he goes — he will make for castle gold."
The new series, which is again being held in Wales due to COVID, gets underway on ITV in November.