Chef and entrepreneur Levi Roots has reportedly signed up to appear on Celebrity Big Brother.
The 65-year-old shot to fame on Dragons' Den in 2007 with his Reggae Reggae Sauce, a product which went on to earn him an estimated £30 million.
"Levi will be great for the Celebrity Big Brother house," a source told the newspaper. "He's got a few exciting projects coming up and he's such a fun character."
The show is expected to begin on ITV1 and ITVX in March.body check tags ::
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